Customer Spotlight: Edgar McHerly and His “Bag of Buttons”

It’s that time again: time for another ABM Customer Spotlight!

As you know, we love highlighting all of our creative and enterprising customers. So make sure you email us with stories and pictures of all the fun, unique items you are making with your ABM products.

Today’s spotlight shines on Edgar McHerly. He sells, among many things, a “bag of buttons” that is creative, colorful, and captivating all at the same time. Here is a picture and an email that Edgar sent to us recently.

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Restaurant Owners: Using Button Machines to Make Custom Buttons and Badges a Recipe For Success

There is no better form of marketing for a restaurant than word of mouth. If a friend of mine tells me about a great experience at a restaurant, I am infinitely more inclined to try out that restaurant than I would be simply by seeing a commercial. When it comes to this type of restaurant marketing, the proof really is “in the pudding” as the old saying goes.

But if you are a restaurant owner, and you think that marketing and promoting ends once a customer – new or old – walks through the door, you are a making a big mistake that is costing you money. Suggestive selling and up-selling are two of the most effective tools that restaurant owners have in their tool belts.

And few devices are better at achieving all of these objectives (and more!) than buttons.

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